Jasper vs Apollo

When you should choose Apollo over Jasper for your content writing strategy.

tl;dr; You can try out Apollo for free for 30 days and see if it solves your needs!

These days, content writing plays a crucial role in establishing a strong online presence for businesses. However, creating high-quality content consistently can be a time-consuming and challenging task.

This is where AI-powered platforms like Apollo and Jasper come into play. Both platforms offer unique features and benefits, but choosing the right one for your content writing strategy depends on your specific needs and budget.

In this article, we will compare Apollo and Jasper to help you make an informed decision.

Pricing and Subscription

When it comes to pricing, Apollo offers a straightforward and affordable option. For $10, you can generate 10 articles and have up to 5 rewrites, valid for 3 months. There are no subscriptions involved, making it a cost-effective choice for businesses on a budget.

Additionally, Apollo provides a 30-day free trial with 1 article and 1 rewrite, allowing you to test the platform before committing.

On the other hand, Jasper follows a subscription-based model. It starts at $49 per month, billed monthly, or $39 per month when billed annually.

While it offers a short 7-day trial, the pricing may be a bit higher for businesses with limited budgets.

Brand Voice and Context

Apollo allows you to store unlimited contexts for your brand, enabling you to maintain consistency in your content, and choosing which contexts to use per article. This is particularly beneficial for businesses that have multiple brands or need to cater to different target audiences.

In contrast, Jasper limits the number of knowledge assets you can store to 50 (for the first plan), which may restrict your ability to create diverse and tailored content.

Moreover, Apollo allows you to craft compelling blog posts and articles in your brand's unique voice. This ensures that your content aligns with your brand identity and resonates with your audience.

Jasper, on the other hand, offers only one brand voice for $49 per month, with the option to have three brand voices for $125 per month. This may be limiting for businesses that require more flexibility in their content creation.

Additional Features

While both platforms leverage AI technology, they differ in terms of additional features. Jasper offers AI image generation, allowing you to create original imagery for your content.

However, it's important to note that there are dedicated services available that may offer more specialized and advanced image generation capabilities, some of them free, like Pixlr's AI Image Generator.

Jasper also provides the ability to create content in different languages, which can be advantageous for businesses with a global audience. In contrast, Apollo currently supports only English, which may be a limitation for businesses targeting non-English speaking markets.

Ease of Use

When it comes to usability, Apollo takes the lead. It is designed to be simple and user-friendly, with just the necessary settings to get your articles started. This makes it accessible even for users with limited technical knowledge.

On the other hand, Jasper is known for its complexity and steep learning curve, which may require more time and effort to master.

Target Audience

Considering the pricing, features, and usability, Apollo is well-suited for indie developers, marketers, and small and medium-sized businesses looking to improve their content marketing strategy.

Its affordability, unlimited brand storage, and simplicity make it an attractive option for businesses on a budget.

Jasper, on the other hand, may be a better fit for larger corporations that have more extensive content creation needs and can afford the higher subscription cost.

Its advanced features, such as AI image generation and multilingual content creation, cater to businesses with a global reach.


Choosing between Apollo and Jasper depends on your specific content writing needs, budget, and target audience.

Apollo offers an affordable and user-friendly option with unlimited brand storage, making it suitable for small and medium-sized businesses.

On the other hand, Jasper provides advanced features and flexibility, making it a better fit for larger corporations.

Consider your requirements and evaluate the features and pricing of both platforms to make an informed decision that aligns with your content writing strategy.

You can get started with a 30-day free trial right now!