Privacy Policy

This privacy policy explains how I'm Blue, Lda. (“Apollo”) processes your personal information when you use the apps, services, or website (together, “Services”).


We hope you will read this entire privacy policy. However, if you're in a hurry, here are the key points:

Apollo utilizes state-of-the-art security and encryption technology to provide article content generation services to users worldwide (“Services”). Your article information is accessible by our systems and technical staff, but never without your knowledge or consent.

Information you provide

Account Information. You provide an email when you create a Apollo account. That email is used to provide the Services to you. Your email address is not end-to-end encrypted. We also store the timestamp (date and time with timezone) of when the account was registered. That information is also not end-to-end encrypted. Your password is hashed and never stored in an non-hashed format.

Articles. We do not access the articles or brands in your account without your knowledge or consent. Note OpenAI does have the possibility of storing this information.

Interactions with us. If you email us, we may keep the content of your message, your email address, and your contact information to respond to the request and otherwise follow up as necessary. It'll be deleted as soon as your problem is solved.

Managing your information. You can manage your personal information in the app. For example, you can update your email or password and manage your brands and articles.

Information we may share

Third Parties. We work with third parties to provide some of the Services. For example, Stripe stores your email on when you signup. These providers are bound by their Privacy Policies to safeguard that information. These include Stripe, and OpenAI. Their Privacy Policies apply when their services are used.

Other instances where we may need to share your data


We will update this privacy policy as needed so that it is current, accurate, and as clear as possible. Your continued use of the Services confirms your acceptance of this updated Privacy Policy.


Please also read the Terms which also governs the terms of this Privacy Policy.

Contact us

If you have questions about this Privacy Policy please contact us at [email protected].

Effective as of September 18, 2023

Updated on September 18, 2023